The Ice Breaker – HIZandHERZjeans

The Ice Breaker

By Reena NeGandhi

The sound of ‘ICE’ itself induces a sense of relief considering the scorching summer announcing its arrival across the country. Though the season may be charged guilty of causing discomfort while we battle the ball of fire throughout the day, one cannot overlook the fact that summer brings out the best of your wardrobe with beautiful pastel hues, floral prints, denim shorts and every fabric and style that would beat the heat.

Summer of 2015 is indeed bringing a lot more than that for everyone who is always looking out for new fashion brands that sell innovative affordable quality apparels. So Guys and Gals, let us announce the arrival of a new fashion brand with a cause -HIZ AND HERZ JEANS. A youth fashion label HIZ AND HERZ JEANS will be launched this summer as an online store.

The cause of Gender Equality is the core of HIZ AND HERZ Jeans and we will be striving to communicate our beliefs and ideologies to the youth through fashion. Each of our apparel will be a shout out to the cause that we believe in. It’s not only about empowering the fairer sex but about comprehending the combined power of HIZ (men) and HERZ (women) towards a better tomorrow.

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Reena NeGandhi

Get ready for a fashion revolution coming your way this summer with Hiz & Herz Jeans – A blend of style and trend with a social touch. The first few lines sum up our brand philosophy that is to unite the youth and create awareness on the issue of gender equality and to educate the youth to work together. Our brand logo with the gender symbols, talk about the idea of men & women coming together for a better future. The use of bold brand colours depicts how strongly we believe in the cause. Hiz & Herz Jeans will be primarily catering to the peculiar taste of the Gen Y fashion with its denim Jeans and colourful T- shirts with bold prints. For the launch, we will be selling printed cotton T-shirts for males and females in different designs and prints. Hiz & Herz is a fashion with a cause and hence our clothing will strongly voice our ideology with its perky but meaningful messages on the Tees in vivid colours. For the Jeans, we are offering Skinny Fit Jeans and Tapered Fit Jeans for men and women since they are the most “in” and preferred fits. Also, our color palette will stick to the basic Blues, Blacks and Greys. We have looked at all costs to try to keep our clothing line affordable without compromising on fit, style and quality. Watch out for the denim fashion getting a sassy makeover with Hiz & Herz Jeans as we have designed jeans with different washes and styles with one unique style being overlap back pockets to enhance the entire look. And what’s more, is that each of our Jeans and Tees have their unique names. Exciting, isn’t it !! ( We knew it ). So empty your closet of the fashion that’s so passé and make way for Johnny, Billy, Stella and everyone else from Hiz & Herz Jeans. There’s a lot more coming to you this summer with Hiz&Herz. Hiz & Herz will launch as an online store and will sell to INDIA to begin with and will continue to add countries and products as we grow. P.S. Wait some more to find out who is Johnny, Billy, Stella & everyone else OR Subscribe to our newsletters and get all the privy stuff about Hiz & Herz straight to your inbox. About the Visionary Hiz & Herz Jeans is a brain child of Reena NeGandhi, a Canadian national with Indian roots from an extensive fashion background. She grew up in organized retail in Canada and worked for many top international brands including her biggest success being with Aldo Shoes and Guess Jeans. Today is very exciting as her dreams are about to become a reality and with the help of her strong teams she will be launching her fashion label with a cause, HIZ & HERZ this summer.